Articlebronze2010

On emotions and salsa: some thoughts on dancing to rethink consumers

41 citations0/0 files storedJournal of Consumer Behaviour

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

Abstract

Abstract Dance forms are a big business, highly marketable commoditized cultural universes, with a plethora of markets constructed around their spirit, vitality and possibilities. In this paper, we explore one particular dance form, that of Salsa, arguing that as consumer researchers we look for a more vibrant vocabulary and mindset with which to capture the experiential and transcendental nature of such social associations. We demonstrate that the metaphor of dancing is useful to revitalize our notions of consumer actions; taking them out of the grey mundane of calculative and rational action into the possibilities of emotional economies constructed around the effervescence and vitality of the social (cf. Maffesoli, 1996 ). Copyright © 2010 John Wiley & Sons, Ltd.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 41 citations exist upstream.

References

2018Distinction: A Social Critique of the Judgement of Taste*1974The Interpretation of Cultures 2017The Interpretation of Cultures 1985Distinction: A Social Critique of the Judgement of Taste.20005. The Practice of Everyday Life 2011Bodies That Matter 1994Bodies that Matter: on the Discursive Limits of 'Sex'1995Subculture: The Meaning of Style

Cited by

2019Embodied interaction in customer experience: a phenomenological study of group fitness 2021The Embodiment of Consumer Knowledge 2020Assembling tribes 2018Learning how: Body techniques, skill acquisition and the consumption of experience 2022Embodied knowledge in customer experience: reflections on yoga 2018Liminal consumption of “the cosmic ballet”: an autoethnography 2017Elements of rituality in consumer tribes: The case of crossfit

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.