The Use of ICT Technologies Enhances Employees’ Performance in the Greek Hotel Industry

Abstract

A large number of studies have been produced lately aiming to understand and explain the factors influencing the acceptance of IT by the employees of the hotel industry and create model examples, mainly based on TAM (Technology Acceptance Model) (Davis), TTF (Technology Acceptance Model) (Goodhue and Thomson) and their expansions and variations. The research effectuated mainly used empirical data from the United States, North and West Europe as well as East Asia, while a relative lack in papers is observed with regard to data coming from other touristic zones, like the Mediterranean, which, according to the EU is visited by nearly 30% Sata A. (2004) of the world tourism annually. The present paper intends to make up for that relevant insufficiency, being based on data coming from the touristic zone of Greece. Furthermore the purpose of this paper is to investigate the potential of Perceived Information Technology Beliefs, in combination with the employees’ particular personal and individual characteristics, which are included in the Personal Characteristics and Subjective Norms factors, through a TAM, to affect Behavioural Intention (BI) to accept and use the Information Technologies (IT). Our findings, with the exception of the (non-significance) of Self-Efficacy, suggest that, in the Greek Tourism Sector, the harmonization of Personal Characteristics together with the other driving factors positively contributes, through a TAM, to the enhancement of Behavioural Intention; consequently, one of the first policy measures in the Sector should be the expansion of staff training in Information Technologies.

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