Television uses and gratifications: The interactions of viewing patterns and motivations

ALAN M. RUBIN

966 citations0/0 files storedJournal of Broadcasting

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Media and Digital Communication Media Studies and Communication Media Influence and Health

Abstract

This secondary analysis of television viewing motivations and patterns located two television user types: (1) users of the television medium for time consumption and entertainment; and (2) users of television content for nonescapist, information seeking.

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References

1956Mass Communication and Para-Social Interaction 1955Reliability of Content Analysis: The Case of Nominal Scale Coding 1962On the Use of the Mass Media as "Escape": Clarification of a Concept 1979THE USE AND ABUSE OF FACTOR ANALYSIS IN COMMUNICATION RESEARCH 1979Uses and Gratifications and Exposure To Public Television 1970The sociology of mass communications 1979TELEVISION USE BY CHILDREN AND ADOLESCENTS 2004What “Missing the Newspaper ” Means

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2010Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging 2013Uses and Grats 2.0: New Gratifications for New Media 1985LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING 2014An Integrated Approach to Communication Theory and Research 2004A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance 1987Development of parasocial interaction relationships

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