Representasi Maskulinitas dalam Iklan

Novi Kurnia

53 citations0/0 files storedJurnal Ilmu Sosial dan Ilmu Politik

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Media, Gender, and Advertising Gender and Feminist Studies Gender Roles and Identity Studies

Abstract

The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminity. The new feature of masculinity has been known as metrosexual.

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2021Urgensi Percepatan Pengesahan Rancangan Undang-Undang Penghapusan Kekerasan Seksual 2020Balutan Identitas Maskulin pada Pengguna Tato dari Perspektif Fenomenologi Levinas 2018Cigarette as a Tool for Representing Masculinity in Indonesian Left-Wing Films

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