Comparative analysis of formal training in tourism: hotel human capital in Benidorm.

Abstract

The tourism industry is undergoing many changes, mainly due to globalization, the segmentation of demand, new technologies, both environmental and social sustainability and the arrival of a demand which requires a quality experience and product versus price. This quality is mainly offered by human factors and this article seeks to realize the the importance of human capital as a competitive and quality factor in the tourism industry. The quality of human resources in the tourism sector is provided by the training of workers in tourism. This research examines the curricula of formal education in Tourism which exists in Spain and, through in-depth interviews carried out to receptionists, employers and managers reception at different hotels in Benidorm, it analyzes: the requirements that employers demand to take up the job as receptionist, the assessment of the training received and their opinion and satisfaction about their job. Finally, we compare the Bachelor’s degree in Tourism Studies and the Tourist Accommodation Technician degree to know which of these degrees is suited for occupying a specific position on the tourism business in the future, in order to achieve improvements in curricula and adapt them to the reality of the sector.

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