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ArticleCooperative advertising, game theory and manufacturer–retailer supply chains

Susan X. Li2002

Article2002

Cooperative advertising, game theory and manufacturer–retailer supply chains

Susan X. Li · Zhimin Huang · Joe Zhu · Patrick Y.K. Chau

219 citations·0/0 files stored·Omega

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2019Theory of games and economic behavior 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.1950The Bargaining Problem 1945The Theory of Games and Economic Behavior 1964Risk Aversion in the Small and in the Large 1976Risk Aversion in the Small and in the Large 1971Utility Theory for Decision Making 1989Collaborate with your competitors and win

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2015Joint advertising, pricing and collection decisions in a closed-loop supply chain 2005Game Theoretic Applications in Supply Chain Management: A Review 2008Demand disruption and coordination of the supply chain with a dominant retailer 2008Co-op advertising and pricing models in manufacturer–retailer supply chains 2012Using game theory to describe strategy selection for environmental risk and carbon emissions reduction in the green supply chain 2013Cooperative advertising models in supply chain management: A review

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2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approacharticle · 8 shared references 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*article · 8 shared references 1999The Making of Decision Theorychapter · 7 shared references 2010Coordination of supply chains by option contracts: A cooperative game theory approacharticle · 6 shared references 1979Fixed-State Assessment of Utility Functionsarticle · 6 shared references 2014Rationality and Dynamic Consistency Under Risk and Uncertaintychapter · 6 shared references

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Year2002

Typearticle

Published2002-10-01

VenueOmega

ISSN-L0305-0483

Languageen

Citations219

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/s0305-0483(02)00051-8

openalex_workW2112929403

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2007Channel coordination in supply chains with agents having mean-variance objectives☆

2013Decision models of closed-loop supply chain with remanufacturing under hybrid dual-channel collection