Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Impact of an Integrated Marketing and Manufacturing Innovation

16 references·14 citing·37 second hop

FromToDepth

this work references cited by second hop

References

1962Economic Welfare and the Allocation of Resources for Invention8,931 cited
1978Monopoly and product quality3,305 cited
1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
2011The Innovator's Dilemma2,893 cited
1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
1995Disruptive technologies: catching the wave2,655 cited
1996Mastering the Dynamics of Innovation2,500 cited
1982Relaxing Price Competition Through Product Differentiation1,960 cited
1995Mastering the dynamics of innovation1,274 cited
1979Price competition, quality and income disparities1,071 cited
1988Product and Price Competition in a Duopoly809 cited
1990The Economics of Product Variety: A Survey719 cited
1997A Model-Based Framework to Overlap Product Development Activities605 cited
1996New Product Development: The Performance and Time-to-Market Tradeoff504 cited
1990The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach371 cited
1974A Consumer-Based Methodology for the Identification of New Product Ideas

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

241 cited

Cited by

2008Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research83 cited
2008A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market65 cited
2005Changes in Product Attributes and Costs as Drivers of New Product Diffusion and Substitution54 cited
2019Innovation and New Product Development: Reflections and Insights from the Research Published in the First 20 Years of Manufacturing & Service Operations Management52 cited
2004LOW-END AND HIGH-END ENCROACHMENT STRATEGIES FOR NEW PRODUCTS45 cited
2014“It worked for manufacturing…!”42 cited
2014Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration40 cited
2013Analyzing Product Architecture Under Technological Change: Modular Upgradeability Tradeoffs33 cited
2010Analysis of industry equilibria in models with sustaining and disruptive technology25 cited
2002"Spackling: Smoothing Make-to-order Production of Custom Products with Make-to-stock Production of Standard Items"18 cited
2009Feasting on Leftovers: Strategic Use of Shortages in Price Competition Among Differentiated Products16 cited
2016Variety and volume dynamic management for value creation in changeable manufacturing systems15 cited
2012Product variety and vertical differentiation in a batch production system15 cited
2022On the encroachment of sustainable value propositions: Business model innovation for impact12 cited