Godrap Girls, Draou Boys, and the Sexual Economy of the Bluff in Abidjan, Côte d'Ivoire

Abstract

In Abidjan, both economic and sexual exchanges are structured around the bluff, a mimetic performance of modern urban identity that is both a form of deception and a means of social transformation. Men and women attempt to seduce each other through the bluff and exploit the relationship for material gain. While marriage is held up as an ideal, it is increasingly elusive as kinship has come to mimic the peer networks of the informal economy. Like drag, the bluff collapses oppositions between appearance and reality, highlighting the performative aspects of ‘modernity’. I suggest that widespread urban sexual antagonism may be constructed around gendered performative consumption, such that the impossible demands of maintaining a deceptive appearance of success produces sexual exploitation and anxiety on both sides of the gender divide.

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