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An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

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723 cited

1978Salience of ethnicity in the spontaneous self-concept as a function of one's ethnic distinctiveness in the social environment.655 cited

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2011Self-Monitoring as a Moderator Between Descriptive Norms and Drinking: Findings Among Korean and American University Students17 cited
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