The effects of market structure on television news pricing

Michael O. Wirth · James A. Wollert

21 citations0/0 files storedJournal of Broadcasting

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Journalism and Media Studies Media Studies and Communication Media Influence and Politics

Abstract

This study of local television news advertising prices finds: (1) that cable penetration has a significant negative effect on news prices; (2) that market concentration has a significant positive impact; and (3) that station ownership type has little or no effect on such prices.

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1971Industrial Market Structure and Economic Performance.1971Taxation by Regulation 1972Industrial Market Structure and Economic Performance

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1995Industrial Organization Theory and Media Industry Analysis 1989Competition and the allocation of resources for local television news 1993Competition, conduct, and ratings in local television news: Applying the industrial organization model 1998Media Economics: Research Paradigms, issues, and Contributions to Mass Communication Theory 1991An Exploratory Study of Television Advertising Practices: Do Profitability and Organization Size Affect Clearance Formality?1987The Role of Theory in Broadcast Economics: A Review and Development

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