Business Communication in the People's Republic of China

Baolin Zong · Hakuta Hildebrandt

11 citations0/0 files storedJournal of Business Communication

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Language, Communication, and Linguistic Studies Management and Marketing Education Communication Studies and Media

Abstract

This is a seminal statement on the pre-eminent position held by business communication in China's largest business school—specializing in interna tional trade—the Beijing Institute of Foreign Trade. The authors provide some historical background, review three courses in business communica tion in China, summarize the method of instruction, and end with con cludions and opportunities for closer academic ties with China in making business communication a truly international discipline.

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