Research on present situation and development of China's e-commerce market

Xiaoyan Wang · Pan Kailing

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E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The rapid development of B2C e-commerce in China has opened up new avenues of shopping. The study of the size, market and consumers of China's B2C e-commerce transactions has an important significance on the development of e-commerce. Based on the collection and analysis of relevant literatures and intensive investigation, combined with relevant theories, this paper makes a research on China's B2C e-commerce and then puts some suggestions to promote the healthy development of China's B2C e-commerce market.

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