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The Evolution of Religious Branding

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References

2000Spiritual marketplace: baby boomers and the remaking of American religion686 cited
1993Supply-Side Explanations for Religious Change319 cited
2008Brands of faith: marketing religion in a commercial age314 cited
1994Selling God: American religion in the marketplace of culture299 cited
1994Selling God260 cited

Cited by

2021Branding Salafism: Salafi Missionaries as Social Media Influencers33 cited
2018Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat19 cited
2020The growing popularity of spiritual brands: What drives purchase intent?18 cited
2024Models of brand equity. A systematic and critical review15 cited
2015Buying monastic products, gift or purchase?10 cited
2015Right business, right consumption: Controlling commodification and guiding consumption in a Tibetan Buddhist organisation in Scotland4 cited

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