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Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets
16 references·14 citing·30 second hop
Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets (2010)Consumer myths and the gay men and women …Queering Literacy Teaching: Analyzing Gay-Themed Discourses in a Fifth-Grade Class in Brazil (2006)Queering Literacy Teaching: A…Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream (2005)Queer eye for a gay guy: Usin…Business, not politics: the making of the gay market (2005)Business, not politics: the m…Money, Myths, and Change: The Economic Lives of Lesbians and Gay Men (2002)Money, Myths, and Change: The…Selling out: the gay and lesbian movement goes to market (2000)Selling out: the gay and lesb…Out of the closet and out on the street!: Gay men and their brand relationships (2000)Out of the closet and out on …Selling sexual subjectivities: Audiences respond to gay window advertising (1999)Selling sexual subjectivities…Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets (1999)Noticing Cultural Differences…Homo Economics: Capitalism, Community, and Lesbian and Gay Life (1998)Homo Economics: Capitalism, C…The Rise and Fall of Gay Culture (1997)The Rise and Fall of Gay Cult…Breaking Up America (1997)Breaking Up AmericaVirtual Equality: The Mainstreaming of Gay and Lesbian Liberation (1995)Virtual Equality: The Mainstr…Gay New York: gender, urban culture, and the making of the gay male world, 1890-1940 (1994)Gay New York: gender, urban c…Becoming Qualitative Researchers: An Introduction (1991)Becoming Qualitative Research…Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…Sexual Politics, Sexual Communities: The Making of a Homosexual Minority in the United States, 1940-1970 (1983)Sexual Politics, Sexual Commu…“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers (2025)“Right on the ground”: signal…Customer attributions for LGBT-friendly branding hotels and skepticism (2024)Customer attributions for LGB…A comparative study of minority entrepreneurship: entrepreneurial intention between LGBT versus traditional markets (2024)A comparative study of minori…The influence of social media addiction on compulsive buying behaviour: A comparative analysis of LGBT + and heterosexual consumers (2022)The influence of social media…The impact of LGBT friendliness on sexual minority customers’ perceptions and intentions to stay (2022)The impact of LGBT friendline…Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings (2022)Perceived organizational auth…Sponsorship in focus: a typology of sponsorship contexts and research agenda (2020)Sponsorship in focus: a typol…Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads (2020)Sincere, Not Sinful: Politica…Marching with Pride? Debates on Uniformed Police Participating in Vancouver’s LGBTQ Pride Parade (2020)Marching with Pride? Debates …LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability (2020)LGBT Workplace Equality Polic…Clothing consumption culture of a neo-tribe (2016)Clothing consumption culture …Rich, lavish and trendy (2015)Rich, lavish and trendyLoyalty Runs Deeper than Thread Count: An Exploratory Study of Gay Guest Preferences and Hotelier Perceptions (2015)Loyalty Runs Deeper than Thre…What Matters: Factors Influencing Gay Consumers’ Evaluations of “Gay-Friendly” Corporate Activities (2012)What Matters: Factors Influen…Doing sensitive research: what challenges do qualitative researchers face? 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Part 3: Sampling, data collection and analysis (2017)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)Must Identity Movements Self-Destruct? A Queer Dilemma (1995)"Some of My Best Friends" Intergroup Contact, Concealable Stigma, and Heterosexuals' Attitudes Toward Gay Men and Lesbians (1996)Movements, Countermovements, and the Structure of Political Opportunity (1996)Does Racism Harm Health? Did Child Abuse Exist Before 1962? On Explicit Questions, Critical Science, and Current Controversies: An Ecosocial Perspective (2003)Are Gay Men and Lesbians Discriminated against in the Hiring Process? (2012)The Size of the LGBT Population and the Magnitude of Antigay Sentiment Are Substantially Underestimated (2016)Violence and the Social Construction of Ethnic Identity (2000)Connell’s concept of hegemonic masculinity: A critique (2001)Language and Sexuality (2003)The daily you: How the new advertising industry is defining your identity and your worth (2014)“Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility (2019)The Nested Precarities of Creative Labor on Social Media (2021)Geographies of sexuality - a review of progress (1999)An Empirical Analysis of Homosexual/Heterosexual Male Earnings Differentials: Unmarried and Unequal? (2001)The Mirage of an Unmarked Whiteness (2001)Queens for a Day:Queer Eye for the Straight Guyand the Neoliberal Project (2006)White Normativity: The Cultural Dimensions of Whiteness in a Racially Diverse LGBT Organization (2008)To Buy or Not to Buy: Who are Political Consumers? 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References

  • 1989Focus Groups: A Practical Guide for Applied Research15,489 cited
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  • 1994Gay New York: gender, urban culture, and the making of the gay male world, 1890-19401,894 cited
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  • 1998Homo Economics: Capitalism, Community, and Lesbian and Gay Life265 cited
  • 1999Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets248 cited
  • 1997The Rise and Fall of Gay Culture230 cited
  • 2000Out of the closet and out on the street!: Gay men and their brand relationships118 cited
  • 2005Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream117 cited
  • 1999Selling sexual subjectivities: Audiences respond to gay window advertising

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97 cited
  • 2006Queering Literacy Teaching: Analyzing Gay-Themed Discourses in a Fifth-Grade Class in Brazil62 cited
  • Cited by

    • 2012What Matters: Factors Influencing Gay Consumers’ Evaluations of “Gay-Friendly” Corporate Activities70 cited
    • 2020LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability60 cited
    • 2015Loyalty Runs Deeper than Thread Count: An Exploratory Study of Gay Guest Preferences and Hotelier Perceptions36 cited
    • 2022Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings34 cited
    • 2022The influence of social media addiction on compulsive buying behaviour: A comparative analysis of LGBT + and heterosexual consumers30 cited
    • 2020Sponsorship in focus: a typology of sponsorship contexts and research agenda30 cited
    • 2022The impact of LGBT friendliness on sexual minority customers’ perceptions and intentions to stay28 cited
    • 2015Rich, lavish and trendy27 cited
    • 2020Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads26 cited
    • 2020Marching with Pride? Debates on Uniformed Police Participating in Vancouver’s LGBTQ Pride Parade20 cited
    • 2024Customer attributions for LGBT-friendly branding hotels and skepticism13 cited
    • 2016Clothing consumption culture of a neo-tribe13 cited
    • 2025“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers9 cited
    • 2024A comparative study of minority entrepreneurship: entrepreneurial intention between LGBT versus traditional markets7 cited