A Defining Presidential Moment: 9/11 and the Rally Effect

James N. Schubert · Patrick Alan Stewart · Margaret Ann Curran

84 citations0/0 files storedPolitical Psychology

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Electoral Systems and Political Participation Media Studies and Communication Rhetoric and Communication Studies

Abstract

Public approval ratings of George W. Bush surged after the 11 September 2001 terrorist attacks. This study used a quasi–experimental, within–respondents design to investigate the relative contribution of five factors to this classic rally effect: the stimulus event itself, Bush’s speech that evening, media exposure, partisan support, and gender effects. Respondents were pretested on the morning of the attacks; one group was posttested immediately after the speech, another group 41 hours later. Stability of effects was examined through an additional study of Bush’s 20 September 2001 speech to a joint session of Congress. The findings indicate that Bush’s 11 September speech was the critical factor in this rally effect; none of the other factors contributed significantly.

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References

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