A Decade of Advice for Women and Men in the Best‐Selling Self‐Help Literature

Abstract

Many human service professionals use self‐help books to supplement their services. A content analysis was conducted of the top 10 books on the New York Times best‐seller list over 10 years (1988–1998) to determine the degree to which the books empower individuals to resist gender‐based socialization messages. The four best‐selling books contained advice for both genders to behave consistently with traditional gender socialization. Other books were generally empowering of women and men to resist these messages.

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