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Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company
16 references·1 citing·51 second hop
Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company (2012)Integration in New Product Development: C…The Strategic Management of Technology and Innovation (2020)The Strategic Management of T…Cross‐Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency (2011)Cross‐Functional Integration …The ‘‘What’’ and ‘‘How’’ of Case Study Rigor: Three Strategies Based on Published Work (2010)The ‘‘What’’ and ‘‘How’’ of C…Transformational Leadership and Organizational Innovation: The Roles of Internal and External Support for Innovation * (2009)Transformational Leadership a…Yin, Robert K. Estudo de caso - Planejamento e metodos. Porto Alegre, Bookman, 2005 (2008)Yin, Robert K. 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References

  • 2006Integrating quantitative and qualitative research: how is it done?3,353 cited
  • 2008Yin, Robert K. Estudo de caso - Planejamento e metodos. Porto Alegre, Bookman, 20051,432 cited
  • 1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
  • 1992Strategic Management of Technology and Innovation976 cited
  • 2010The ‘‘What’’ and ‘‘How’’ of Case Study Rigor: Three Strategies Based on Published Work707 cited
  • 1993Antecedents and Consequences of Project Team Cross-Functional Cooperation701 cited
  • 2020The Strategic Management of Technology and Innovation682 cited
  • 2008Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry468 cited
  • 2001Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance463 cited
  • 2009Transformational Leadership and Organizational Innovation: The Roles of Internal and External Support for Innovation *409 cited
  • 2004The PDMA Handbook of New Product Development370 cited
  • 1997Technology Integration: Making Critical Choices in a Dynamic World307 cited
  • 2002The effectiveness of different mechanisms for integrating marketing and R&D273 cited
  • 2011Cross‐Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency

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222 cited
  • 1996Integrating R&D and marketing: A review and analysis of the literature161 cited
  • 2008Organizing innovation: Complementarities between cross-functional teams150 cited
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    • 2012Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel23 cited