Established companies diversifying into young industries: A comparison of firms with different levels of performance

Clayton G. Smith · Arnold C. Cooper

79 citations0/0 files storedStrategic Management Journal

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Innovation and Knowledge Management Business Strategies and Innovation Firm Innovation and Growth

Abstract

Abstract Differences in performance among established firms diversifying into young industries were investigated, with hypotheses concerning 11 ‘corporate level’ strategic and organizational variables being examined. Performance was found to be associated with firm size and financial strength, time of entry, and the maturity of the firm's markets. The importance of several variables examined also appears to change as an industry evolves.

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1975A dynamic model of process and product innovation 1975Strategy, structure, and economic performance 1982Diversification strategy and profitability 1988Readings in the Management of Innovation 1976Strategic responses to technological threats 1981Market share: Key to profitability?1984Corporate Diversification: Entry, Strategy, and Performance 1981Deterrents to Divestiture

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