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Drawing on evidence from qualitative field research, this article explores how Pakistani female development practitioners experience their work situations as they are shaped both by local sociocultural norms and globalized development agendas. In this context, policies at global and national levels demand that more female development practitioners work in remote rural places in Pakistan, thus creating new employment opportunities for some Pakistani women. This article argues that, in this work environment, these women are exposed to different expectations about their gender behaviour and that they therefore develop physical strategies on the one hand and discursive strategies on the other in order to negotiate gender relations in a way that allows them to engage in formal employment. This article adds to under‐researched debates on gender and work in Muslim countries as well as to debates in critical development and gender studies.
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