In 2004, Broward County Transit, located in Broward County, Florida, had among the highest ridership per capita and lowest cost per passenger kilometre of all-bus systems in US metropolitan areas with between 1 million and 5 million people. Broward County has few land use attributes thought necessary for transit success. This (2000) study seeks to understand its performance despite its transit-unfriendly urban environment by estimating a transit ridership demand model that differs from most by including generalised price of transit travel from origin to destination. The hypothesis, which the study confirms, is that price (time to reach employment) is more important than land use variables for explaining transit patronage, at least for a bus-only transit system with a large number of transit-dependent riders. The results of this study give further empirical support to recent transit system initiatives to focus more service on decentralised employment centres using multidestination transit network structures.
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