Article1994

Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns

Stephen D. Ansolabehere · Shanto Iyengar

462 citations0/0 files storedPublic Opinion Quarterly

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Electoral Systems and Political Participation Media Studies and Communication Media Influence and Politics

Abstract

Using a realistic experimental design, this article tests two hypotheses concerning the relative effectiveness of campaign advertising. The first (issue-ownership) hypothesis predicts that candidates gain the most from advertising on issues over which they can claim “ownership.” The second (riding-the-wave) hypothesis predicts that candidates are better off when they synchronize their advertising with news coverage. Our two studies yield support for the issue-ownership hypothesis, but no evidence of interactive effects between advertising and news.

Citations in this library

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References

1981Attitudes and Persuasion: Classic and Contemporary Approaches 1987News that matters : television and American opinion 1991The Reasoning Voter 1991Automatic vigilance: The attention-grabbing power of negative social information.1990THE ACCESSIBILITY BIAS IN POLITICS: TELEVISION NEWS AND PUBLIC OPINION 1992The Media Game: American Politics in the Television Age

Cited by

2012The Associative Dimension of Issue Ownership 2004Avoidance or Engagement? Issue Convergence in U.S. Presidential Campaigns, 1960-2000 2014Which Issues do Parties Emphasise? Salience Strategies and Party Organisation in Multiparty Systems 2009Party Position Change in American Politics: Coalition Management 2005The European Voter 2002E XPERIMENTAL M ETHODS IN P OLITICAL S CIENCE 2004The 2000 Presidential Election and the Foundations of Party Politics 1996Innovations in Experimental Design in Attitude Surveys

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