Measuring Pre-Adoptive Behaviors Toward Individual Willingness to Use IT Innovations

Abstract

This study explored some of the critical success factors at the individual level for usage of Personal Web Server (PWS) systems. We tested core assumptions from Diffusion Of Innovations (DOI; Rogers, 2003) theory for willingness to use new technologies, and used some key concepts from the Technology Acceptance Model (TAM; Davis, Bagnozzi, & Warshaw, 1989; Venkatesh, Speier, & Morris, 2002) to reinforce DOI. Statistical analyses revealed that relative advantage, complexity, and trialability were all significant predictors of willingness to use a new technology, and identified compelling interactions among these key DOI factors.

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