Communication Research and Development Policy: Agenda Dynamics in an African Setting

Cornelius B. Pratt · Jarol B. Manheim

17 citations0/0 files storedJournal of Communication

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Media Studies and Communication African Studies and Ethnography Media and Communication Studies

Abstract

An extension of the Western-based agenda-dynamics model to the African setting can enable the communication researcher more effectively to identify and use six integrated agendas—small group (interpersonal), traditional media, urban media, urban elite, urban non-elite, and public policy—for establishing new research approaches and for shaping the development efforts of the region.

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References

1972The Agenda-Setting Function of Mass Media 1972Victims of Groupthink 1975Participation in American Politics: The Dynamics of Agenda-Building 1976Agenda Building as a Comparative Political Process 1977Why Poor People Stay Poor. A Study of Urban Bias in World Development.1985Television News, Real-World Cues, and Changes in the Public Agenda 1977The emergence of American political issues : the agenda-setting function of the press 1969Modernization among peasants;: The impact of communication

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2003The mass media and public relations: A conceptual framework for effective media relations in Asia 1996Towards defining news in the South African context: the media as generator or mediator of conflict

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