Developing a Probabilistic Model for Communications Decision Making

James E. Grunig · James A Disbrow

22 citations0/0 files storedCommunication Research

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Communication Studies and Media Media Studies and Communication Public Relations and Crisis Communication

Abstract

Grunig's multisystems theory of communication behavior, previously applied to organizational communication in this journal, is developed into a normative decision theory for use in professional communication programs. Conditional probabilities for the occurrence of communication behavior are presented for 16 theoretical situations. Regression analysis is used to further test the theory. Analysis of variance indicates that communication behavior, is situationally rather than individually motivated.

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1927The Public and its Problems 1928The Public and Its Problems 1965The Impact of Television Advertising: Learning Without Involvement 1976Organizations and Public Relations: Testing a Communication Theory.1975General systems theory and human communication 1971Communication and the Economic Decision-Making Processes of Colombian Peasants 1966The role of information in economic decision making 1975A Multi-Systems Theory of Organizational Communication

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1977Evaluating employee communications in a research operation 1979The missing link in public relations research 1982Developing economic education programs for the press 1978ACCURACY OF COMMUNICATION FROM AN EXTERNAL PUBLIC TO EMPLOYEES IN A FORMAL ORGANIZATION

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