Of prince charming and male chauvinist pigs: Singaporean female viewers and the dream-world of Korean television dramas

Abstract

In recent years, there has been a phenomenal rise in the popularity of South Korean television dramas, pop music, movies, fashion and celebrities in East and Southeast Asia. Korean television dramas are a significant component of this cultural diffusion known as the ‘Korean Wave’. Through focus group interviews with female viewers in Singapore, this study seeks to explore how Singaporean women make sense of Korean TV dramas (K-dramas) as female subjects living in the gender hierarchy of their society, and how K-dramas become resources for reflexivity for them.

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