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ArticleAdvertising, brand loyalty and pricing

Ioana Chioveanu2008

OA

Articlegreen2008

Advertising, brand loyalty and pricing

Ioana Chioveanu

82 citations·0/0 files stored·Games and Economic Behavior

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 82 citations exist upstream.

References

1971Industrial Market Structure and Economic Performance.2003Maps of Bounded Rationality: Psychology for Behavioral Economics 1961The Economics of Information 1976The Economics of Information 1990Industrial market structure and economic performance 1992Discrete Choice Theory of Product Differentiation 2005Neuroeconomics: How Neuroscience Can Inform Economics 1987Markets with Consumer Switching Costs

Cited by

2010Tourist behavioural intentions in relation to service quality and customer satisfaction in Kinmen National Park, Taiwan 2019Platform-led green advertising: Promote the best or promote by performance 2010Competitive strategies and market segmentation for suppliers with substitutable products 2017An analytical model of the relationship between product quality and advertising 2013Advertising and Competition in Privatized Social Security: The Case of Mexico �2013The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets 2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?2017Dynamic vs. static pricing in a supply chain with advertising

Details

Year2008

Typearticle

Published2008-02-14

VenueGames and Economic Behavior

ISSN-L0899-8256

Languageen

Citations82

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.geb.2007.12.004

openalex_workW2116228671

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