Company Ownership vs Franchising: Issues and Evidence

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36 citations0/0 files storedJournal of Economic Studies

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Franchising Strategies and Performance Merger and Competition Analysis American History and Culture

Abstract

Uses comprehensive data on the geographical and industry distribution of company‐owned and franchised outlets in franchise chains to test hypotheses on the ownership fror choice in US state markets. Comfirms the importance of geographical factors, associating company ownership with urbanization and/or higher population densities, an therefore concluding that in these cases monitoring cost are lower. Concludes further that franchising supplement the financing of the chain and is particularly useful in achieving rapid growth.

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2019American Economic Review 1975Applied Linear Statistical Models.1951The Division of Labor is Limited by the Extent of the Market 1992Agency Theory and Franchising: Some Empirical Results 1987The choice of organizational form The case of franchising 1978The Theory of the Firm and the Structure of the Franchise Contract 1976Franchising: Firms, Markets, and Intangible Assets 1985The Economics of Franchise Contracts

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2011Realising plural-form benefits in international hotel chains 2002Franchising, retailing and the development of e‐commerce 2007Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth 2002Les réseaux mixtes franchise-succursalisme: apports de la littérature et implications pour le marketing des réseaux de points de vente 2007Proposing new variables for the identification of strategic groups in franchising

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