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Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis
16 references·4 citing·47 second hop
Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis (2014)Servicing in Sponsorship: A Best-Worst Sc…An introduction to the application of (case 1) best–worst scaling in marketing research (2013)An introduction to the applic…Applying best‐worst scaling to wine marketing (2009)Applying best‐worst scaling t…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…Modeling the choices of individual decision-makers by combining efficient choice experiment designs with extra preference information (2008)Modeling the choices of indiv…Leveraging sponsorships on the Internet: Activation, congruence, and articulation (2008)Leveraging sponsorships on th…Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries (2006)Using Best–Worst Scaling Meth…Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sponsorship-Linked Marketing:…Best–worst scaling: What it can do for health care research and how to do it (2006)Best–worst scaling: What it c…Some probabilistic models of best, worst, and best–worst choices (2005)Some probabilistic models of …Response Styles in Marketing Research: A Cross-National Investigation (2001)Response Styles in Marketing …Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)The Role of the Scale Paramet…Importance-Performance Analysis (1977)Importance-Performance Analys…The rise of best-worst scaling for prioritization: A transdisciplinary literature review (2024)The rise of best-worst scalin…A research agenda at the intersection of sport sponsorship and service (2023)A research agenda at the inte…The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments? (2019)The impact of scandal on spor…Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands (2018)Sponsorship of the 2016 Rio O…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)A causal model of consumer involvement (1989)Measurement and Control of Response Bias (1991)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Testing and Controlling for Common Method Variance: A Review of Available Methods (2017)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Econometric Models of Probabilistic Choice (1981)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)The Importance of Utility Balance in Efficient Choice Designs (1996)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks (2004)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Understanding sponsorship effects (2001)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Individual Choice Behavior (1962)Conditional logit analysis of qualitative choice behavior (1972)Choosing versus rejecting: Why some options are both better and worse than others (1993)Food Values (2008)Valuing the ICECAP capability index for older people (2008)Best-Worst Scaling: Theory, Methods and Applications (2015)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Competing for the Future (1994)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Brand awareness in business markets: When is it related to firm performance? (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Chinese Consumers’ Perception of Corporate Social Responsibility (CSR) (2008)Stated choice methods analysis and applications (2000)Development of a self-report measure of capability wellbeing for adults: the ICECAP-A (2011)Discrete Choice Experiments in Health Economics: Past, Present and Future (2018)Attitudes and Cognitive Organization (1946)Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes (1999)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Destination image analysis—a review of 142 papers from 1973 to 2000 (2002)Gain more insight from your PLS-SEM results (2016)
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References

  • 1977Importance-Performance Analysis4,319 cited
  • 2001Response Styles in Marketing Research: A Cross-National Investigation1,261 cited
  • 1993The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1,219 cited
  • 2006Best–worst scaling: What it can do for health care research and how to do it786 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2005Some probabilistic models of best, worst, and best–worst choices663 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
  • 2006Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries383 cited
  • 2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
  • 2013An introduction to the application of (case 1) best–worst scaling in marketing research286 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 2009Applying best‐worst scaling to wine marketing256 cited
  • 2008Modeling the choices of individual decision-makers by combining efficient choice experiment designs with extra preference information

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241 cited
  • 2008Leveraging sponsorships on the Internet: Activation, congruence, and articulation226 cited
  • Cited by

    • 2024The rise of best-worst scaling for prioritization: A transdisciplinary literature review76 cited
    • 2019The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?26 cited
    • 2023A research agenda at the intersection of sport sponsorship and service21 cited
    • 2018Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands17 cited