An Empirical Study on Online Social Networks Sites Usage: Online Dating Sites Perspective

Abstract

Dating through Internet is providing incredibly useful features. When singles are looking for partners, internetcan provide effective and more enjoyable alternatives at a low searching cost. It also provides many new waysand organized approach to mating ritual. This study identifies the attitudes of young adults towards online socialnetworks and online dating sites usage. Besides, this study also examines the different behavior between maleand female online daters. The results of this study show that most young adults have a Facebook ID. Only justover ten per cent of them date online. One major finding is that females are searching their long term partnersthrough online dating sites, while the males are mainly interested in building casual relationships.

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