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Design of an ideal direct marketing course from the students’ perspective
5 references·1 citing·21 second hop
Design of an ideal direct marketing course from the students’ perspective (1994)Design of an ideal direct marketing cours…Journal of Marketing Education (2019)Journal of Marketing EducationEnhancing Knowledge Development in Marketing (2010)Enhancing Knowledge Developme…Course Design Using Conjoint Analysis (1993)Course Design Using Conjoint …Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…1983 AMA educators' proceedings (1983)1983 AMA educators' proceedin…Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses (1997)Self-Explicated and Full-Prof…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments (1962)Course design in sport management education: Addressing students' perspectives through conjoint methodology (2009)Athletes’ Preferred Characteristics and Qualifications of Sport Psychology Practitioners: A Consumer Market Analysis (2012)Careers in collegiate athletic administration: hiring criteria and skills needed for success (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)A Short, Reliable Measure of Subjective Knowledge (1999)The Effects of Strategy Type on the Market Orientation–Performance Relationship (2000)Stress: Appraisal and Coping (2013)Active Empathetic Listening and Selling Success: A Conceptual Framework (1999)Psychological Ownership in Small Family-Owned Businesses: Leadership Style and Nonfamily-Employees’ Work Attitudes and Behaviors (2011)Sticking with your university: the importance of satisfaction, trust, image, and shared values (2016)Measuring Customer Satisfaction: Fact and Artifact (1992)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)
this work references cited by second hop

References

  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 2010Enhancing Knowledge Development in Marketing333 cited
  • 19831983 AMA educators' proceedings245 cited
  • 2019Journal of Marketing Education145 cited
  • 1993Course Design Using Conjoint Analysis22 cited

Cited by

  • 1997Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses9 cited

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