Mass Media Exposure and Modernization Among Colombian Peasants

Everett M. Rogers

29 citations0/0 files storedPublic Opinion Quarterly

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Media Studies and Communication Media Influence and Politics Media and Communication Studies

Abstract

This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration

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1996Social network thresholds in the diffusion of innovations 1976Communication and Development 1983THE KNOWLEDGE GAP 1966Mass Communication and the Climate for Modernization in Latin America 1971Opinion Leaders and the Mass Media in Rural Egypt: A Reconsideration of the Two-Step Flow of Communications Hypothesis 1981Mass Media and Modernization

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