Segmentation Study on Enterprise Customers Based on Data Mining Technology

Abstract

In the current context of fierce market competition, customer relationship management (CRM) has become the main means for enterprises to gain competitive advantage and an important option for enterprises to make strategic planning. As a core concept of CRM, customer segmentation can effectively lower the marketing costs of a company and help it achieve more visible and profitable market penetration. This paper begins by introducing the definition of data mining and data mining methods used in CRM; it then proceeds to analyze the advantage of customer segmentation based on data mining and establish the models for customer segmentation; in the end this paper probes into the application of clustering analysis technology of data mining in customer segmentation.

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