Analysis of Trans-media Storytelling Strategies

Abstract

Abstract Trans-media storytelling defines the process by which a host of contents that exist synchronically integrate into a larger entity. This is closely linked to the ubiquitous computing environment that has been brought into existence by a diversity of media and platforms. In particular, the urban media premised on a particular space resembles trans-media storytelling in that it realises a large description through multiple individual pieces of content. This paper will analyse the structure and characteristics of trans-media storytelling. First, trans-media storytelling uses space-centered storytelling that reflects the recent trend of storytelling. Second, defamiliarization through complexity of story is the key code of trans-media storytelling. This study will be a discussion about the strategy of urban media.

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