Children: as 'invisible'and voiceless as ever in the Nigerian news media

Abstract

sure that the overwhelming power of the media for good in the lives of children is identified, encouraged and supported, while the potential harmful effects are recognised and reduced. The call went out to everyone engaged in ex- ploring, developing, monitoring and participating in the complex relationship between children and the media (The Mediawise Trust, 2003). This includes governments, organizations and individuals working for children, media pro- fessionals at all levels and in all media, the private sector, including media owners, children and young people, parents, teachers and researchers. The Challenge to media professionals at all levels and in all media is: to raise awareness in the media professions about the rights of children and how they can be protected and promoted by good professional prac- tices or harmed through inappropriate policies or actions; to work ethically and professionally according to sound media practices and to develop and promote media codes of ethics in order to avoid sensationalism, stereotyping (including by gender) or undervaluing of children and their rights; to resist commercial pressures that lead to children's issues and the rights of children to freedom of expression, fair coverage and protection from exploitation, including as consumers, being given low priority; to work to enhance the relationship between children and the media so that both grow and improve in understanding of the positive and nega- tive power and potential of the relationship

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