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Winter 2008-2009, Vol. 18, Number 1 Page 25 T Millennial Generation (born ~1982-2002) has entered and is now entering the university setting in large numbers. Like other generational cohorts before it, the Millennial Generation has been shaped by a variety of influences (Howe & Strauss, 2000; Oblinger, 2003; Raines, 2003). Such influences include a shift to a child-centric society as evidenced by record numbers of parenting magazines, child safety products, amber alert initiatives, educational tools, and extra-curricular activities (Elam, Stratton, & Gibson, 2007; Howe, 2005; Lowery, 2004). As noted by Howe and Strauss (2000), parental involvement with this generational cohort has increased to the point that a new term, helicopter parenting, has been used to describe these parenting practices. Further influences involve the emphasis upon this generation by advertisers and businesses simply due to the sheer size of the cohort (~76 to 82 million members), which rivals that of the largest generational cohort in history – the Boomer Generation (~80 million members) (Howe & Strauss, 2000).
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