Supreme Court of Canada's Appraisal of the 1980 Ban on Advertising to Children in Quebec: Implications for Misleading Advertising Elsewhere

Abstract

This has sparked a renewed public concern about marketing efforts targeted at children.In essence, a compelling body of evidence suggests that advertisers of toys, sedentary entertainment products, 3 and, especially, unhealthful foods, may be manufacturing premature death and disability due to heart disease, stroke, certain forms of cancer, diabetes, osteoporosis, obesity and other diseases by inducing life-long patterns of poor diet and physical inactivity.4 According to the World Health Organization (WHO), a substantial portion-and in some parts of the world, most--of the preventable loss of disabilityfree life-years can be averted by adopting a healthful diet and engaging in physical activity.5 This Article examines the unique legislative ban on advertising to children under age thirteen in the Canadian province of Quebec.Relying in part on the Supreme Court of Canada's endorsement of the child developmental evidence underpinning the Qudbec law,

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