Translating Sexual Assault Prevention from a College Campus to a United States Military Installation

Sharyn J. Potter

62 citations0/0 files storedJournal of Interpersonal Violence

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Sexual Assault and Victimization Studies Intimate Partner and Family Violence Gender, Security, and Conflict

Abstract

One population that shares both similar and different characteristics with traditional college-age students is the U.S. Military. Similarities include a high concentration of 18- to 26-year-olds dealing with new found independence, peer pressure, and the presence of social norms that support violence and hypermasculinity. Sexual violence is a major public health problem in the United States, and because of the similarities in the age group of college and military populations, the problems regarding sexual violence in both constituencies have been well-documented. In the current pilot study we seek to add to both current knowledge about and promising practices of translating prevention strategies from one target audience to another. We describe how we translated, administered, and evaluated a bystander intervention social marketing campaign focused on sexual assault prevention that had been found to significantly affect attitude change on a college campus for a U.S. Army installation in Europe. In addition to demonstrating the process of translating prevention strategies across target audiences, findings from this pilot study contribute to the evaluation data on the effectiveness of sexual violence prevention strategies implemented with members of the U.S. Military. From our analysis, we see that research participants indicate that the degree to which the images resonate with them and the familiarity of the context (i.e., social self-identification) significantly effect the participants' personal responsibility for reducing sexual assault, confidence in acting as a bystander, and reported engagement as a bystander.

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References

2007Sexual violence prevention through bystander education: An experimental evaluation 2007The Veterans Health Administration and Military Sexual Trauma 2009College Women's Experiences with Physically Forced, Alcohol- or Other Drug-Enabled, and Drug-Facilitated Sexual Assault Before and Since Entering College 2004Adult sexual assault: Prevalence, symptomatology, and sex differences in the general population 2008Measurement and Correlates of Prosocial Bystander Behavior: The Case of Interpersonal Violence 2003Engaging Men as Social Justice Allies in Ending Violence Against Women: Evidence for a Social Norms Approach 2002Repeat Rape and Multiple Offending Among Undetected Rapists 1999Forced sexual intercourse and associated health-risk behaviors among female college students in the United States.

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2012Addressing Sexual and Relationship Violence in the LGBT Community Using a Bystander Framework 2018Developing and Piloting Videogames to Increase College and University Students' Awareness and Efficacy of the Bystander Role in Incidents of Sexual Violence 2017Multiple sexual violence prevention tools: doses and boosters 2016See Something, Do Something: Predicting Sexual Assault Bystander Intentions in the U.S. Military

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