Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”: Integrating Neural and Decision Sciences: Convergence and Constraints

Scott A. Huettel · John W. Payne

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Neural and Behavioral Psychology Studies

Abstract

Vol. XLVI (February 2009), 14–24 14 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Scott A. Huettel is Associate Professor of Psychology and Neuroscience, Center for Cognitive Neuroscience (e-mail: scott.huettel@duke. edu), and John W. Payne is Joseph J. Ruvane Jr. Professor of Management and Marketing, Fuqua School of Business (e-mail: jpayne@duke.edu), Duke University. The authors thank colleagues in the Duke Center for Neuroeconomic Studies for stimulating discussions about integrating the neural and decision sciences. The Duke Institute for Brain Sciences provided support for those discussions and for our joint research. Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”

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1980Feeling and thinking: Preferences need no inferences.2005Neuroeconomics: How Neuroscience Can Inform Economics 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis 2002Maximizing versus satisficing: Happiness is a matter of choice.1989Choice Based on Reasons: The Case of Attraction and Compromise Effects 2007The Neural Basis of Loss Aversion in Decision-Making Under Risk 1984On the primacy of cognition.2005Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange

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