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Bringing in the Target Audience in Bystander Social Marketing Materials for Communities: Suggestions for Practitioners
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Bringing in the Target Audience in Bystander Social Marketing Materials for Communities: Suggestions for Practitioners (2011)Bringing in the Target Audience in Bystan…Using a Multimedia Social Marketing Campaign to Increase Active Bystanders on the College Campus (2012)Using a Multimedia Social Mar…Using Social Self-Identification in Social Marketing Materials Aimed at Reducing Violence Against Women on Campus (2010)Using Social Self-Identificat…Sexual Violence Prevention (2009)Sexual Violence PreventionMeasurement and Correlates of Prosocial Bystander Behavior: The Case of Interpersonal Violence (2008)Measurement and Correlates of…Empowering Bystanders to Prevent Campus Violence Against Women (2008)Empowering Bystanders to Prev…Designing, Implementing, and Evaluating a Media Campaign Illustrating the Bystander Role (2008)Designing, Implementing, and …Sexual violence prevention through bystander education: An experimental evaluation (2007)Sexual violence prevention th…Effects of Two Versions of an Empathy-Based Rape Prevention Program on Fraternity Men's Survivor Empathy, Attitudes, and Behavioral Intent to Commit Rape or Sexual Assault (2006)Effects of Two Versions of an…Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World (2004)Lessons Learned from Public H…Bystander education: Bringing a broader community perspective to sexual violence prevention (2003)Bystander education: Bringing…Preventing violence in relationships: Interventions across the life span. (2002)Preventing violence in relati…Fostering men's responsibility for preventing sexual assault. (2002)Fostering men's responsibilit…Moderating Focus Groups: A Practical Guide for Group Facilitation (2000)Moderating Focus Groups: A Pr…Reconstructing Masculinity in the Locker Room: The Mentors in Violence Prevention Project (1995)Reconstructing Masculinity in…Social marketing: strategies for changing public behavior (1990)Social marketing: strategies …Message Fatigue to Bystander Intervention Messages: Examining Pathways of Resistance among College Men (2020)Message Fatigue to Bystander …Applying Social Marketing Strategy to Social Change Campaigns (2020)Applying Social Marketing Str…Innovating the Problem Away? A Critical Study of Anti-Rape Technologies (2019)Innovating the Problem Away? …How Community and Peer Perceptions Promote College Students’ Pro-Social Bystander Actions to Prevent Sexual Violence (2018)How Community and Peer Percep…Developing and Piloting Videogames to Increase College and University Students' Awareness and Efficacy of the Bystander Role in Incidents of Sexual Violence (2018)Developing and Piloting Video…Bystander intentions to intervene and previous sexual violence education: A latent class analysis. (2018)Bystander intentions to inter…Multiple sexual violence prevention tools: doses and boosters (2017)Multiple sexual violence prev…Involving Community in Sexual Violence Prevention: Engaging Bystanders (2017)Involving Community in Sexual…Feminist Research with Student Activists: Enhancing Campus Sexual Assault Research (2017)Feminist Research with Studen…“Consent is Good, Joyous, Sexy”: A banner campaign to market consent to college students (2016)“Consent is Good, Joyous, Sex…Title IX and the State of Campus Sexual Violence in the United States: Power, Policy, and Local Bodies (2015)Title IX and the State of Cam…Men Faculty Gender-Equity Advocates (2015)Men Faculty Gender-Equity Adv…It’s Not My Place: Formative Evaluation Research to Design a Bystander Intervention Campaign (2015)It’s Not My Place: Formative …Effects of Group Status and Victim Sex on Male Bystanders’ Responses to a Potential Party Rape (2015)Effects of Group Status and V…Give me ‘strength to change’: insights into a social marketing campaign in the North of England (2012)Give me ‘strength to change’:…Changing Perceptions of Sexual Violence Over Time (2011)Changing Perceptions of Sexua…Personality and attitudinal characteristics of sexually coercive college males. 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References

  • 2007Sexual violence prevention through bystander education: An experimental evaluation859 cited
  • 2003Bystander education: Bringing a broader community perspective to sexual violence prevention719 cited
  • 1990Social marketing: strategies for changing public behavior644 cited
  • 2004Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World611 cited
  • 2008Measurement and Correlates of Prosocial Bystander Behavior: The Case of Interpersonal Violence418 cited
  • 2000Moderating Focus Groups: A Practical Guide for Group Facilitation332 cited
  • 1995Reconstructing Masculinity in the Locker Room: The Mentors in Violence Prevention Project263 cited
  • 2002Fostering men's responsibility for preventing sexual assault.195 cited
  • 2006Effects of Two Versions of an Empathy-Based Rape Prevention Program on Fraternity Men's Survivor Empathy, Attitudes, and Behavioral Intent to Commit Rape or Sexual Assault146 cited
  • 2008Empowering Bystanders to Prevent Campus Violence Against Women121 cited
  • 2009Sexual Violence Prevention117 cited
  • 2002Preventing violence in relationships: Interventions across the life span.114 cited
  • 2012Using a Multimedia Social Marketing Campaign to Increase Active Bystanders on the College Campus90 cited
  • 2010Using Social Self-Identification in Social Marketing Materials Aimed at Reducing Violence Against Women on Campus

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86 cited
  • 2008Designing, Implementing, and Evaluating a Media Campaign Illustrating the Bystander Role52 cited
  • Cited by

    • 2018Developing and Piloting Videogames to Increase College and University Students' Awareness and Efficacy of the Bystander Role in Incidents of Sexual Violence38 cited
    • 2019Innovating the Problem Away? A Critical Study of Anti-Rape Technologies37 cited
    • 2017Multiple sexual violence prevention tools: doses and boosters36 cited
    • 2017Feminist Research with Student Activists: Enhancing Campus Sexual Assault Research35 cited
    • 2018How Community and Peer Perceptions Promote College Students’ Pro-Social Bystander Actions to Prevent Sexual Violence33 cited
    • 2016“Consent is Good, Joyous, Sexy”: A banner campaign to market consent to college students31 cited
    • 2015Men Faculty Gender-Equity Advocates31 cited
    • 2020Message Fatigue to Bystander Intervention Messages: Examining Pathways of Resistance among College Men29 cited
    • 2015Title IX and the State of Campus Sexual Violence in the United States: Power, Policy, and Local Bodies29 cited
    • 2011Changing Perceptions of Sexual Violence Over Time29 cited
    • 2017Involving Community in Sexual Violence Prevention: Engaging Bystanders25 cited
    • 2015Effects of Group Status and Victim Sex on Male Bystanders’ Responses to a Potential Party Rape19 cited
    • 2015It’s Not My Place: Formative Evaluation Research to Design a Bystander Intervention Campaign19 cited
    • 2018Bystander intentions to intervene and previous sexual violence education: A latent class analysis.14 cited
    • 2012Give me ‘strength to change’: insights into a social marketing campaign in the North of England13 cited
    • 2020Applying Social Marketing Strategy to Social Change Campaigns2 cited