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Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects
16 references·3 citing·46 second hop
Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects (2013)Retailers’ Use of Partially Comparative P…The Construction of Social Judgments (2013)The Construction of Social Ju…Mental Construal and the Emergence of Assimilation and Contrast Effects (2010)Mental Construal and the Emer…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Automatic Construction and Use of Contextual Information for Product and Price Evaluations (2002)Automatic Construction and Us…When Gulliver travels: Social context, psychological closeness, and self-appraisals. (1992)When Gulliver travels: Social…Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Assimilation and contrast as a function of people's willingness and ability to expend effort in forming an impression. (1990)Assimilation and contrast as …Alternative Approaches to Understanding the Determinants of Typicality (1990)Alternative Approaches to Und…Priming Price: Prior Knowledge and Context Effects (1989)Priming Price: Prior Knowledg…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Categorization of Natural Objects (1981)Categorization of Natural Obj…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand (2021)Brand cocreation and immersio…Impact of perceived experiential advertising on customers' responses: a multi-method approach (2020)Impact of perceived experient…Driving consumer–brand engagement and co-creation by brand interactivity (2020)Driving consumer–brand engage…Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. 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References

  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 2013The Construction of Social Judgments925 cited
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  • 2005Reference Price Research: Review and Propositions845 cited
  • 1990Assimilation and contrast as a function of people's willingness and ability to expend effort in forming an impression.491 cited
  • 1990Alternative Approaches to Understanding the Determinants of Typicality490 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
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  • 1992When Gulliver travels: Social context, psychological closeness, and self-appraisals.329 cited
  • 2010Mental Construal and the Emergence of Assimilation and Contrast Effects

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247 cited
  • 2002Automatic Construction and Use of Contextual Information for Product and Price Evaluations240 cited
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    • 2020Driving consumer–brand engagement and co-creation by brand interactivity160 cited
    • 2020Impact of perceived experiential advertising on customers' responses: a multi-method approach23 cited
    • 2021Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand18 cited