Computer Attitudes and Marketing Education

Abstract

This article examines the computer attitudes of marketing majors. Class standing, course, and the number of computer-using courses students take are found to have a positive effect on computer anxiety, computer confidence, and overall computer attitude, but class and course do not affect computer liking or perceptions of computer usefulness. GPA has a positive relationship to aU attitude scales except computer liking. Age and gender do not appear to be related to any of the computer attitude measures evaluated.

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