Article1985

Price And Quality Differences For Imported And Domestic Men's Dress Shirts

Rachel Dardis · Steven M. Spivak · Chi‐Mei Shih

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

Price and quality differences for eight brands of men's dress shirts were investi gated during a four‐month period. Three‐way analysis of variance was used to determine the significance of brand and store type, origin, and time of purchase or number of launderings. The results indicated that imported shirts were of the same, if not higher, quality than domestic shirts but were lower in price. These findings support the results of an earlier study conducted in 1978.

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1975Applied Linear Statistical Models.1982Imported Versus U.S.‐Produced Apparel: Consumer Views and Buying Patterns

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1989A Comparison of Quality and Retail Price of Domestically Produced and Imported Blazers 1990Quality Indicators Used by Retail Buyers in the Purchase of Women's Sportswear 2000Quality in international clothing supply chains: A preliminary study 1990Effect of Fiber‐Content Information on Perception of Fabric Characteristics 2003A Comparison of Apparel Garment Prices By National, Retail, And Private Labels

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