SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Outdoor Advertising as Experiments · Study

ArticleShelves

ArticleOutdoor Advertising as Experiments

Arch George Woodside1990

Article1990

Outdoor Advertising as Experiments

Arch George Woodside

53 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 53 citations exist upstream.

References

1963Experimental and Quasi-Experimental Designs for Research 1977Telling more than we can know: Verbal reports on mental processes.1974Foundations of Behavioral Research 1969Reforms as experiments.1981Statistical Power and Effect Size in Marketing Research 1982Assessing the Impact of Short-Term Supermarket Strategy Variables 1989Advertising Experiments at the Campbell Soup Company 1966Experimentation in Marketing

Cited by

2009Split-Second Recognition: What Makes Outdoor Advertising Work?2008Airport Advertising Effectiveness: An Exploratory Field Study 2003Business perceptions of the role of billboards in the U.S. economy 1994Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards 2010THE EFFECTS OF OUTDOOR ADVERTISEMENTS ON CONSUMERS: A CASE STUDY 2020The evaluation of traditional communication channels and its impact on purchase decision

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2015The good practices manifesto: Overcoming bad practices pervasive in current research in businesseditorial · 3 shared references 1990A primer of research on cognitive strategy instruction: The important issues and how to address themarticle · 3 shared references 2020Changing Behavior Using the Health Action Process Approachchapter · 3 shared references 2014A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areasarticle · 3 shared references 2020Habit Interventionschapter · 3 shared references 2020Changing Behavior Using Social Cognitive Theorychapter · 3 shared references

Details

Year1990

Typearticle

Published1990-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations53

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/bf02726474

openalex_workW2120674346

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2010

Receptiveness of Black Americans to outdoor advertising

2017Targeted interest-driven advertising in cities using Twitter