Research Design: Qualitative and Quantitative Approaches

1996-05-01articleJournal of Marketing Research7,080 citationsclosed

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Business Strategies and Management Research Educational Research and Methods Business and Management Studies

Abstract

A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing

Citations in this library

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Cited by

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