Technological innovation strategies in converging industries

Abstract

The objective of this paper is to analyse how industry convergence and technological trajectories affect the evolution of industries. The paper identifies different convergence types and utilises the framework to analyse the evolution of RFID markets. Research material is based on the patents and financial data of the main RFID industry players. RFID companies were characterised into four different clusters under the following headings: vertically integrated players, upstream focused players, downstream players, and paper and printing companies. The results reveal that the emerging industry is in the early stages of evolution where market dynamics are driven by complementary technological convergence. Patent and market data analysis also reveals that the previously distinct technological trajectories of the industries have started to overlap and merge to form new products based on integrated technologies. In parallel with convergence a restructuring of industries is taking place in the near future.

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