A Gender-based Analysis of Performance of Small and Medium Printing Firms in Metro Manila

Abstract

The objective of the paper is to present a comparative analysis of the performance of men-owned and women-owned businesses. The study uses a multidimensional framework of entrepreneurial success, where the indicators refer to the financial, non-financial and personal goals indicated in literature as being important to entrepreneurs. Economic performance was measured as change in sales and profitability for a period of one year and over three years. Data were obtained from printing firms based in Metro Manila, Philippines, a country in Southeast Asia. That no variations attributed to gender were found in firm performance on the short-term scale further support the findings that financial goals are actually considered by Filipino women to be vital to their success. Over the longer time period of three years, female under-performance became manifest perhaps because these women possess personal and non-financial priorities and their growth strategies may be different.

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