Where to from Here? EO-as-Experimentation, Failure, and Distribution of Outcomes

Abstract

This article examines two potential causal mechanisms underlying the observed entrepreneurial orientation (EO)–performance relationship. We find empirical support for the notion that EO might be a performance–variance–enhancing strategic orientation rather than a performance–mean–enhancing orientation. With such a conceptualization, performance variance (along with, or instead of, mean performance) and failure take center stage. To address the question of “where to from here,” we discuss a number of research opportunities that we believe are going to make important contributions to the entrepreneurship and strategy literature.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 416 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.