Summer School Teaching and Learning: Some Thoughts from Undergraduate Business Students.

Abstract

This paper analyses summer teaching and learning from an undergraduate business student’s perception. The survey reported here was designed to investigate how undergraduate business students perceived a marketing subject - Introduction to Marketingduring summer school. At the same time, this research investigates the duration of study, the environment, student motivation and the contribution of these factorsto the effectiveness of learning. The study emphasised greater instructor/student interaction (only 49 students per lecture and not more than 25 students per tutorial), prompted peer assisted learning, and represented an integral component in the implementation of a two-way communication approach to teaching and learning the subject. This inductive primary survey study took a triangulation research approach with a response rate of 86%. The positivism and interpretative evidence from the questionnaire survey demonstrated that the majority of students:

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