Alpine environments are increasingly appreciated by nature-based tourism, notwithstanding recent economic crises. To benefit from this and maintain the attractiveness of a tourist destination, it is important to recognise the values of landscapes. We developed and tested a qualitative spatial valuation methodology, integrating existing quantitative survey methods, to support destination management and landscape planning at the local level. Data were collected through semi-structured interviews and a mapping exercise at a nature-based tourism destination in northern Italy. In identifying and mapping tourists’ perceived landscape values and related threats, we also considered tourist profiles, experiences and preferences. The results indicated three tourist types (active seniors, families and sportive visitors). They identified five different landscape values (scenic, outdoor activity, aesthetic, historical-cultural and tranquillity) and seven categories of threats (urbanisation, lack of maintenance, congestion, visual and/or acoustic disturbance, pollution, overuse, and traffic). The maps show diverse ‘tourism landscapes’ and provide useful insights into sites with high value or with potential conflict between rival uses, which can effectively ground proposals for the management of valued sites and support local spatial planning to maintain perceived landscape values.
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