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From endorsement to celebrity co-branding: Personality transfer · Study

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From endorsement to celebrity co-branding: Personality transfer

Laure Ambroise, Gaëlle Pantin‐Sohier, Pierre Valette‐Florence, Noël Albert

2014-03-21articleJournal of Brand Management87 citationsclosed

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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Citations in this library

Stored only when both papers are in the corpus — 87 citations exist upstream.

References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

1997Dimensions of Brand Personality

1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

2006Brands and Branding: Research Findings and Future Priorities

1999Celebrity Endorsement: A Literature Review

Cited by

2014Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

2016The impact of age on consumer attachment to celebrities and endorsed brand attachment

2021Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer

2021Promoting authenticity through celebrity brands

2019Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial

2017Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

2023“New and old”: Consumer evaluations of co-branding between new brands and Chinese time-honored brands

2018A strategic view of celebrity endorsements through the attachment lens

Details

Year2014

Typearticle

VenueJournal of Brand Management

Languageen

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Identifiers

doi10.1057/bm.2014.7

openalex_workW2124258488

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